DennyMike’s Award-Winning Sauces and Rubs Earn 11 Top Awards at National BBQ Conference and Competition
Dennis Sherman Bests the Competition and Shares Insider Secrets During BBQ-Pro-Packed Roundtable
York, Maine — Dennis Sherman, creator of the DennyMike’s line of sauces and rubs and New England’s unofficial barbecue ambassador, recently returned from the 2011 National Barbecue Association’s (www.nbbqa.org) 20th Anniversary Conference with an armload of high-profile awards for his rubs, sauces and packaging, finishing among the leaders in total medals awarded. Sherman also earned a prime slot at the conference in Greenville, S.C., joining barbecue hot shots including Dave Anderson, founder of Famous Dave’s; John Markus, executive producer of TLC’s reality show “BBQ Pitmasters”; Chris Lilly, head honcho of Big Bob Gibson Bar-B-Q in Decatur, Ala.; and the Legend of BBQ himself, Mike Mills, for “Meet the Masters,” an intimate roundtable discussion that is considered one of the highlights of the annual meeting.
“It was indeed an honor to be recognized by my peers in the highly competitive barbecue industry,” said Sherman. “I’m always proud to show folks across the country that Maine is, indeed, bona fide barbecue country.”
Sherman’s Sublime Swine was named the 2011 national gold medalist in the all-purpose rub category. In addition, Fintastic, DennyMike’s savory seafood seasoning, won gold in the Mediterranean- herb rub category. Cow Bell Hell was awarded silver in the Cajun Rub category, and Chick Magnet earned a 4th place finish in the Southwest category. Sherman’s popular products earned two additional 4th place medals and one 5th place medal (complete awards list below).
In addition to the prestigious product awards, DennyMike’s labels and packaging, designed by Portland-based Pulp+Wire design and marketing firm, were recognized by the judges. The Chick Magnet label earned gold in the Best Label competition, and DennyMike’s Wooden Crate 9 Pack Gift Set, Hat & ‘Cue Gift Set, and Smoker Box Gift Set were awarded 2nd 3rd and 5th place, respectively, for their design and functionality.
“These products stand out as leaders in the industry,” said Jeff Allen, executive director of the NBBQA. “We are pleased to recognize them for their contributions to supporting the great American tradition of barbecue.”
The annual Awards of Excellence recognize the very best barbecue products in a number of industry categories. Winners were selected from nearly 300 submissions by judges from the Rend Lake Culinary Arts School in Ina, Ill.
During the elite “Meet the Masters” roundtable, conference attendees, comprised of restaurateurs, caterers, competitors, product developers and backyard BBQ enthusiasts, met with their choice of three masters for a personal question-and-answer session covering their experience, expertise and advice. Sherman focused on “Creating a Brand That Wins: From Your Kitchen to the Medals Stand,” sharing how he created and launched his consistently award-winning line of sauces and rubs.
“It was a great personal pleasure to keep such good company at a conference of this caliber,” Sherman explained. “These guys are the real deal when you are talking about barbecue icons, and it was incredible to work alongside them and help spread the gospel of great American barbecue.”
Sherman’s Maine-made products have garnered attention from prominent outlets including NBC’s “TODAY” show, The Houston Chronicle, and Marie Claire and also have consistently earned accolades and repeat awards from industry giants, such as the NBBQA and the Scovie Awards. A barbecue professional and rabid advocate, Sherman shares his love of barbecue at local, regional and national demonstrations, cooking contests and conferences throughout the year.
DennyMike’s is a Maine company with roots founded in the spirit of true, Texas-style dry rub BBQ. All of DennyMike’s award-winning, gluten-free, all-natural and Kosher-Certified sauces and rubs are hand-crafted in Maine in small batches, using only the finest ingredients, including natural sea salt, wildflower honey and pure Barbados molasses. DennyMike’s rubs are a great way to begin any meal, whether cooking in your kitchen or at your pit, and his sauces add a unique finishing touch to whatever dishes are presented at the table. DennyMike’s products are available nationwide at www.dennymikes.com and at specialty retailers throughout the Northeast and North Atlantic states and is newly available in the Mid Atlantic states and throughout the West Coast.
About the NBBQA
Founded in 1991, the National Barbecue Association (NBBQA) is dedicated to bringing barbecue enthusiasts together and supporting the barbecue industry. NBBQA’S goals are to promote the recognition and image of the industry, facilitate effective networking of industry resources, foster new business opportunities for its members, and educate and inform the public about the art and enjoyment of barbecue. For more information, visit www.nbbqa.org. Each year, hundreds of barbecue professionals and enthusiasts from all over the country celebrate the great American tradition of barbecue at the four-day NBBQA Conference, which features education, professional support and entertainment.
1st Place Sublime Swine for All Purpose Rub
1st Place Fintastic for Mediterranean Herb Rub
1st Place Best Label for Chick Magnet
2nd Place Cow Bell Hell for Cajun Rub
2nd Place Wooden Crate 9 Pack Gift Set
3rd Place Hat & ‘Cue Gift Set
4th Place Chick Magnet for Southwest Rub
4th Place Carolina-Style for Vinegar Spicy Sauce
4th Place Mesquit-O Madness for Tomato Mild Sauce
5th Place Pixie Dust for Southwest Rub
5th Place Smoker Box Gift Set
To schedule an interview with DennyMike Sherman, or request additional background information or product images, contact: Ann Ewing at 615-419-3753 or firstname.lastname@example.org.