Since its successful launch in 2006, the line of five seasonings and three sauces has won more than 60 awards at juried competitions around the country from well respected organizations such as National BBQ Association, The Fiery Foods Challenge and the Best in Barbecue. The top-selling seasonings are Pixie Dust and Chick Magnet, and the best-selling sauces are Sweet ‘N Spicy and Mesquite Madness, although the entire line enjoys a legion of fans from coast to coast.
DennyMike’s recently underwent a complete branding overhaul. The new look is modern and eye-catching, giving DennyMike’s impressive shelf appeal and instant brand recognition. Perhaps most important, the new sauce containers offer more volume at a significantly lower price point, and the seasonings now come in a more convenient and easier-to-use shaker top tin.
DennyMike’s is presently sold in four regions of Whole Foods from Maine to Mississippi and Hannaford Brothers, a division of Delhaize with 180 stores in the Northeast, It is distributed by Seacrest Foods in Lynn, Mass., Metropolitan Meat and Poultry in Landover, M.D., and UNFI as well as by special order from Hallsmith/Sysco.
Dennis Michael Sherman discovered authentic barbecue while traveling to in Texas and Mexico as a college student. In the 30-plus years since that introduction, DennyMike has nurtured his passion, and in 2002, he opened DennyMikes’ Smokehouse BBQ and Deli in Old Orchard Beach, Maine. He was unhappy with the rubs and sauces available commercially…everything had either too much salt or unnatural sweeteners like high fructose corn syrup. So, in 2006, after years and research and recipe development, he launched his own line of sauces and seasonings. His focus from day one was to create a line that was all natural and gluten free, using only the finest ingredients available–no high fructose corn syrup and far less salt than most.
He meticulously crafts the line of premium sauces and seasonings as versatile enhancers ideal for both indoor and outdoor cooking. Whether customers prefer seasonings or sauces, the company motto holds true: “one taste is all it takes…” and they are quickly committed DennyMike’s fans.